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Search by Context Instead of Just Keywords

People search with intention, not keywords

Your intent matters more than your exact words.

For example, if you cut a word from a sentence and it has spaces around it, the system will also cut the spaces.

When search knows context, it can surface the right "settings" even if you type "change my password" or "dark mode." It understands that searching for "John" in your email means something different than searching for "John" in your contacts or calendar. This reduces cognitive load—users don't need to learn exact terminology or navigate to the right section first.

When to Bring This Detail to Your Product

Implement context-aware search when:

  • Your product has multiple sections or content types (docs, people, settings, files)
  • Users frequently search for the same terms in different contexts
  • Your interface has deep navigation that requires multiple clicks to reach common actions
  • Users have different roles or permissions that affect what they should see
  • Search is a primary navigation method (not just a fallback)

Start by tracking what users search for and where they search from. If you see patterns—like users in the billing section always searching for invoice-related items—that's your signal.

Rene WangRene Wang·

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